R.A.J.E.
R.A.J.E. are the youngest of our three finalists.
All four team members are still in education; Roanna Price and Emily Coles are only 18 but already passionately committed to the idea of changing the fashion industry for the better. Abbie Price, Roanna’s sister is currently completing a fashion and textiles course at Liverpool University alongside the fourth team member Joey Instone.
Abbie, Roanna, Emily & Joey
R.A.J.E. want to create a range dictated by consumer needs rather than seasonal trends; with this in mind they designed four signature t-shirts named after each team member and designed to flatter different woman’s body shape; each t-shirt will be produced in four seasonal colourways, featuring unique prints. The team chose THTC as their mentor because they spotted an opportunity to build on the THTC urban street wear market by developing a range that would appeal more strongly to young women, whilst maintaining all of the social and environmental values championed by THTC. The panel loved R.A.J.E. for their dedication to making fashion more sustainable and their determination to design for real women.
